(WBIR, Knoxville) - You may be seeing a pink Honda CRV on the roads soon.
Friday, the Greater Knoxville Honda Dealers announced the first annual Honda for Hope campaign.
The pink SUV will be making its way around East Tennessee to raise awareness about breast cancer.
With a donation to the Compassion in Action Fund, you will be able to sign the car.
The money goes toward helping cancer patients in East Tennessee get access to medical treatments, like mammograms that they may not be able to afford.
"Anytime we have an opportunity to give back to the community, and give back to the community in a way that so many people have been impacted. It's one of those things when you speak to people and you mention breast cancer, it's amazing the number of people that have been touched by it in some way," said John Patty, general manager at AutoNation Honda.
You can also register to win the 2014 Honda CRV at area Honda locations. It will be given away in February.