George Strait celebrated his 61st birthday over the weekend and, thanks to a months-long campaign headed up by his fans and longtime record label MCA Nashville, he got one heck of a birthday present: his 60th No. 1 song.
The drive to send "Give It All You Got Tonight" to No. 1 while Strait was 60 years old, called the "Sixty for Sixty" campaign, started on Valentine's Day via Facebook and Twitter with a group of fans who encouraged country radio stations to play the record in an effort to get the song to the top of the charts by Strait's birthday on May 18.
Soon Strait's fellow country singers joined in the push with artists including Brad Paisley, Carrie Underwood, Tim McGraw, Luke Bryan, Little Big Town, Darius Rucker, Josh Turner and Scotty McCreery making videos in support of getting "Give It All You Got Tonight" to No. 1.
MCA Nashville was confident on Friday that the song was going to No. 1 today, so the company is calling the "Sixty for Sixty" campaign a success.
Strait has one date left in his final tour - The Cowboy Rides Away - June 1 at the Alamodome in San Antonio, Texas. He released his latest album, "Love Is Everything," earlier this month.